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CL’s team has over 20 years of experience acquiring, managing and exiting real estate investments in addition to managing capital on behalf of large financial institutions, pension funds and family offices. Investment committee members add additional extensive experience in real estate, development & construction and hospitality. In total, the team has invested over $500 million of equity into real estate worldwide.

Joao Woiler


Joao is the founder of CL Hotels and the co-founder and Manager Partner of Cambridge Landmark. Since 2017, he has acquired, developed, and managed six hotels in U.S. Also he was the Executive Vice President for Holiday Inn Port of Miami from 2015 to 2019 and a board member for Sheraton WTC Sao Paulo for 13 years.

Prior to Cambridge Landmark, Joao was the Executive Vice President of the Regalia Group, the developer of Regalia on the Ocean, a $340 million residential tower in Sunny Isles, and One Thousand Museum by Zaha Hadid, a $600 million residential luxury condo in Miami.

Before Regalia, Joao was the Managing Partner of the law firm Woiler & Contin Advogados in Sao Paulo for over ten years, executing corporate and real estate transactions. Previously, he worked at Merrill Lynch’s Investment Banking Division in New York and Pinheiro Neto Advogados, the largest law firm in Latin America.

Joao holds a MBA from Sloan School at the Massachusetts Institute of Technology (MIT) and a law degree from University of Sao Paulo.

Bruno Piacentini


Before co-founding CL Hotels, Bruno worked at for 7 years at Kawa Capital Management, a $2 bln AUM alternative investment firm with headquarters in Florida serving as Chief Financial Officer, Chief Operating Officer and Member of the Executive Committee. Bruno coordinated the operations department of hedge funds as well as real estate funds, negotiated credit facilities, participated in structuring of new funds, managed the accounting, financial planning and tax departments.

Prior to Kawa Capital, Bruno worked for ten years at FAMA Investimentos, an asset management company focused on Brazilian equities, where he was a Partner, Head of Research and part of the portfolio management committee. In addition, Bruno served on the board and audit committees of several public companies invested by FAMA.

From 2014 to 2015, Bruno also served as Chief Financial Officer and Director of Bom Sabor, a food company with over 300 employees.

Bruno graduated in Business Administration from Fundação Getulio Vargas (FGV – São Paulo, Brazil) and is a CFA charterholder.

Guy Martin


Guy Martin is founder and President of Hotel Investment Services Inc, an accounting, finance and administrative services firm. He holds and has held the positions of Vice President, CFO, Secretary and Treasurer for many of his client companies.

Some of his current clients include CL Hotels, Cambridge Landmark and investment management companies in the hospitality industry. Some of his past clients include luxury real estate developers such as Regalia Beach Developers ($340 million residential tower in Sunny Isles, Florida) and Regalia OTM ($600 million One Thousand Museum by Zaha Hadid in Miami).

Mr. Martin has experience working in the manufacturing, distribution, financial services and mining industries in the United States, Caribbean and maritime Southeast Asia. His past experience includes C-Suite positions in companies with greater than 3,500 employees and $300 million in revenues. He attained his BSc degree in electrical engineering from New Jersey Institute of Technology.

Sharon Woiler


Sharon is a seasoned marketing, PR and acquisitions professional, with more than 15 years of experience, having already worked for multinational companies like Marriott, Leading Hotels of the World and Aeromexico. Before working for CL Hotels, she was the Marketing and Acquisitions Manager for SAB Venture Capital, a private equity investor in the hospitality business in the US.

Previously, in 2011, Sharon founded and was the managing partner of Ahead Comunicacao, a Marketing and PR boutique agency located in Sao Paulo, Brazil. Prior to that, she held leadership positions in the agencies she worked: Smart Comunicacao and RP1. Sharon developed expertise in many sectors as hospitality, luxury, technology, Telecom, consumer, entertainment, high level consulting, NGO’s, financial, among others.

She has also solid experience as a journalist having worked as editor and reporter for Reuters, Agencia Estado (#1 Brazilian news agency) and Jornal da Tarde (#3 newspaper in the country at the time). Sharon has a bachelor degree in Social Communications – major journalism – and a master degree in Comparative Politics from The London School of Economics (LSE).